Taking a page from Tupperware, solar companies are using enthusiastic customers to host parties to help spread rooftop solar installations across the US. Environmentalists, government officials and sales representatives have been trying to get Americans to go solar for decades, with limited success. Despite the long push, solar power still represents less than 1 percent of electricity generated in the United States. Home solar panel setups, which typically run $25,000 or more, are considered by many as too expensive. So now solar companies are having enthusiastic customers host parties and share their experiences with friends and neighbors and perhaps earn a referral fee on any resulting sales. Solar coaches, who advise potential solar owners on how to get the best setup at the best price, have sprung up. In Arizona, a nonprofit marketing company called SmartPower has had surprising success building networks of neighbors who install solar in their homes and then spread the gospel at promotional party gatherings. Solar companies, like SunWize Technologies and SolarCity, are running party-plan programs of their own, which makes it easier and cheaper for them to find new customers. Solar is on a roll.
Join the swelling numbers of voters TELLING Congress they’ll vote for Clean Energy candidates here: http://signon.org/sign/we-are-the-clean-99?source=c.em.cp&r_by=487176 . This is an ongoing campaign (the next Congressional election is in 2 years!) so please, spread the word. This is how YOU can make a difference.
Solar industry borrows a page, and a party, from Tupperware. Now solar companies are adhering to a path blazed by Tupperware decades ago, figuring that the best sales people are often enthusiastic customers willing to share their experiences with friends and neighbors — and perhaps earn a referral fee on any sales that result. New York Times Diane Cardwell http://www.nytimes.com/2012/12/01/business/energy-environment/solar-industry-borrows-a-page-and-a-party-from-tupperware.html?_r=0