A small band of upstarts is quietly trying to innovate their way into a 100-year-old energy market dominated by utilities and fossil fuels. In Georgia, a tiny consultancy aims to break the conventional mold of electricity generation and become the nation’s first all-solar utility. In Colorado, a young startup seeks to do something similar with geothermal. And in California, a small firm wants to stoke a boom in distributed solar rooftop arrays that would cut dependence on polluting, faraway power plants and lessen impacts when severe storms like Hurricane Sandy knock out critical infrastructure. This trio of upstarts is part of a small band of renewable companies attempting a daunting task—innovating their way into a century-old energy market dominated by big utilities and fossil fuels. It’s the “very first pitch of the first inning,” said Jason Brown, CEO of Gen110, the California firm seeking to make distributed solar generation more mainstream. Unlike Germany, where government supports the sale of clean energy by small producers, the US lacks such support. So, US industries are by-passing utilities and trying to sell clean power directly to consumers. Let’s hope they succeed.
Join the swelling numbers of voters TELLING Congress they’ll vote for Clean Energy candidates here: http://signon.org/sign/we-are-the-clean-99?source=c.em.cp&r_by=487176 . This is an ongoing campaign (the next Congressional election is in 2 years!) so please, spread the word. This is how YOU can make a difference.
Clean Power Startups Aim to Break Monopoly of U.S. Utility Giants
A small band of upstarts is quietly trying to innovate their way into a 100-year-old energy market dominated by utilities and fossil fuels. Can it work?
By Maria Gallucci, InsideClimate News Dec 12, 2012 http://insideclimatenews.org/news/20121212/renewable-power-startups-georgia-solar-panterra-energy-gen110-distributed-generation-rooftop-solar-hurricane-sandy